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      <image:title>Articles - 3 Financial Metrics Every Growth Stage Business Should Be Reviewing Monthly - Make it stand out</image:title>
      <image:caption>Strong businesses are built on small, consistent check-ins. These are the metrics worth reviewing every single month.</image:caption>
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      <image:title>Articles - 3 Financial Metrics Every Growth Stage Business Should Be Reviewing Monthly - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Articles - Why I Started Sequoia CPA - Make it stand out</image:title>
      <image:caption>This is the story behind Sequoia CPA—and why I left the startup world to build something slower, steadier, and more supportive for small business owners.</image:caption>
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      <image:title>Podcast - Episode 24: Why Most Six Figure Businesses Stay Stuck - Make it stand out</image:title>
      <image:caption>Revenue alone does not build a business that lasts.</image:caption>
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    <lastmod>2026-03-25</lastmod>
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      <image:title>Podcast - Episode 23: What Actually Happens During a Bookkeeping Cleanup - Make it stand out</image:title>
      <image:caption>Messy books are fixable, and clarity starts here.</image:caption>
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    <lastmod>2026-03-25</lastmod>
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      <image:title>Podcast - Episode 22: Our Favorite Metric to Look at Every Month and Why It Matters - Make it stand out</image:title>
      <image:caption>Focus on the numbers that actually move your business forward.</image:caption>
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    <lastmod>2026-03-25</lastmod>
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      <image:title>Podcast - Episode 21: When DIY Bookkeeping Stops Making Sense - Make it stand out</image:title>
      <image:caption>Doing it yourself works until it doesn’t.</image:caption>
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      <image:title>Podcast - Episode 20: Defining Accounting Terms: So you feel less lost when meeting with your CPA - Make it stand out</image:title>
      <image:caption>Because understanding the language of your numbers changes everything.</image:caption>
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    <lastmod>2026-02-19</lastmod>
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      <image:title>Podcast - Episode 19: January Tips and Deadlines 1099s W2s Year End Close and More - Make it stand out</image:title>
      <image:caption>Start the year organized, compliant, and confident.</image:caption>
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    <lastmod>2026-01-09</lastmod>
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      <image:title>Podcast - Episode 18: A Year in Review Surprises Lessons and Predictions - Make it stand out</image:title>
      <image:caption>Looking back with gratitude and ahead with intention.</image:caption>
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      <image:title>Podcast - Episode 17: QuickBooks vs Xero A Showdown of Two Leading Small Business Accounting Softwares - Make it stand out</image:title>
      <image:caption>The right accounting software should support your business, not slow it down.</image:caption>
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    <lastmod>2026-01-09</lastmod>
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      <image:title>Podcast - Episode 16: Our Monthly Close Routine A Behind the Scenes Example You Can Copy - Make it stand out</image:title>
      <image:caption>Clean books are built one month at a time.</image:caption>
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    <lastmod>2026-01-09</lastmod>
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      <image:title>Podcast - Episode 15: Demystifying Your Financial Statements Cash Flow Statement - Make it stand out</image:title>
      <image:caption>Because cash flow tells the story your bank account already knows.</image:caption>
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    <lastmod>2026-01-09</lastmod>
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      <image:title>Podcast - Episode 14: Demystifying your Financial Statements - The Balance Sheet - Make it stand out</image:title>
      <image:caption>Your balance sheet is more than numbers, it’s the story of your business’s financial strength.</image:caption>
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    <lastmod>2025-10-30</lastmod>
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      <image:title>Podcast - Episode 13: The Growth Rollercoaster of Entrepreneurship - Make it stand out</image:title>
      <image:caption>Growth isn’t a straight line, it’s a roller coaster worth riding.</image:caption>
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    <lastmod>2025-10-30</lastmod>
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      <image:title>Podcast - Episode 12: Demystifying your Financial Statements - Profit and Loss (P&amp;amp;L) - Make it stand out</image:title>
      <image:caption>Your numbers tell a story and the P&amp;L is where that story begins.</image:caption>
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    <lastmod>2025-10-30</lastmod>
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      <image:title>Podcast - Episode 11: Seasons of Business and Life - Make it stand out</image:title>
      <image:caption>Reflecting on the season of growth, rest, and everything in between.</image:caption>
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    <lastmod>2025-10-30</lastmod>
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      <image:title>Podcast - Episode 10: Your Relationship with Money as a Business Owner - Make it stand out</image:title>
      <image:caption>Exploring how your relationship with money impacts the way you build, grow, and sustain your business.</image:caption>
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    <lastmod>2025-10-23</lastmod>
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      <image:title>Podcast - Episode 9: Five Essential Bookkeeping Tips Every Business Owner Should Know - Make it stand out</image:title>
      <image:caption>Five practical bookkeeping tips to stay organized and save time.</image:caption>
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    <lastmod>2025-10-23</lastmod>
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      <image:title>Podcast - Episode 8: Reporting &amp;amp; Understanding your numbers - Make it stand out</image:title>
      <image:caption>Learn how to read your financial statements and use your numbers to grow your business.</image:caption>
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    <lastmod>2025-10-23</lastmod>
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      <image:title>Podcast - Episode 7: Naming, branding, and becoming official: A detailed look into how we started our firms - Make it stand out</image:title>
      <image:caption>Insights on choosing the right name, building a brand that connects, and taking the legal steps to make your business official.</image:caption>
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    <lastmod>2025-10-23</lastmod>
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      <image:title>Podcast - Episode 6: Payroll &amp;amp; Taxes - What Every Small Business Owner Should Know - Make it stand out</image:title>
      <image:caption>Practical insights on payroll, sales tax, and local taxes to help small business owners stay compliant and keep cash flow steady.</image:caption>
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    <loc>https://www.sequoia-cpa.com/podcast/episode5-entrepreneurship-a-week-in-the-life-what-we-are-really-doing</loc>
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    <lastmod>2025-10-23</lastmod>
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      <image:title>Podcast - Episode 5: Work Life Balance for Small Business Owners | CPA Exam Tips and Business Growth Strategies - Make it stand out</image:title>
      <image:caption>Join us as we share real life experiences on finding balance, staying organized, and growing a business while enjoying the moments that matter most.</image:caption>
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    <lastmod>2025-07-22</lastmod>
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      <image:title>Podcast - Episode 4: Accounts Payable vs Receivable - Small Business Guide to Managing Cash Flow - Make it stand out</image:title>
      <image:caption>An honest conversation about managing what you owe—and what you're owed—to keep your business financially healthy.</image:caption>
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    <lastmod>2025-07-24</lastmod>
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      <image:title>Podcast - Episode 3: Bookkeeping Transaction Categorization &amp;amp; Account Reconciliations - Make it stand out</image:title>
      <image:caption>The Accounting Edit: A real world look at bookkeeping for modern small business owners.</image:caption>
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    <lastmod>2025-07-24</lastmod>
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      <image:title>Podcast - Episode 2: Defining Bookkeeping,&amp;nbsp; Clean-Ups, Catch-Ups,&amp;nbsp; &amp;amp; CFO Services - Make it stand out</image:title>
      <image:caption>The Accounting Edit: Redefining what financial support looks like for small business owners.</image:caption>
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    <lastmod>2025-07-22</lastmod>
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      <image:title>Podcast - Episode 1: Meet the Hosts – Leah McCool &amp;amp; Aminder Mann, CPA - Make it stand out</image:title>
      <image:caption>The Accounting Edit: Honest conversations about building a firm your way.</image:caption>
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