Episode 7: Naming, branding, and becoming official: A detailed look into how we started our firms
Insights on choosing the right name, building a brand that connects, and taking the legal steps to make your business official.
Choosing a name and brand for your business is one of the most important steps you will take as an entrepreneur. It is not just about picking something that sounds good. It is about creating meaning, connection, and a foundation for growth.
In Episode 7 of The Accounting Edit podcast, Leah from Orca Accounting and I share the journey of naming our firms, building brands that reflect our values, and making our businesses official. From personal stories behind Orca and Sequoia to the legal steps every founder needs to know, this episode is full of insight and practical advice.
The Power of a Meaningful Business Name
A name is more than a label. It creates an emotional connection, sets the tone for your client relationships, and helps you stand out in the market. For both of us, nature inspired our names and tied our firms to our values and our local roots.
Branding Beyond a Logo
Your brand is not just your logo. It is your visuals, your voice, your tone, and the entire client experience. We talk about why investing in brand identity from the beginning sets you apart and how tools like Canva make it easier than ever to stay consistent.
Your Website is Your Storefront
From day one, your website communicates who you are to potential clients. A professional and welcoming site helps establish trust and makes your brand feel complete. We share what worked for us and how early investments in websites paid off.
Legal Steps to Make Your Firm Official
Starting a firm requires more than a name and a website. We break down the essentials:
Forming an LLC or PLLC
Filing Articles of Incorporation
Obtaining an EIN
Checking availability of names, domains, and social handles
Registering your business at the city and state level
It may sound overwhelming but help is available. Whether you lean on a lawyer or an accountant, you do not have to do it alone.
Building with Intention
At the end of the day, creating your business identity is about more than compliance. It is about laying a foundation you are proud of, one that reflects your story and sets the stage for future growth.
🎙 Listen to Episode 7: Naming, Branding, and Becoming Official
Connect With Us
theaccountingedit.com
Aminder Mann, CPA
Website: sequoia-cpa.com
Instagram: @sequoiacpa
LinkedIn: Sequoia CPA
Leah McCool
Website: orca-accounting.com
Instagram: @orcaaccounting
LinkedIn: Leah McCool
Keywords: Naming your business, branding for accountants, accounting firm startup, nature-inspired firm names, Canva for design, LLC vs PLLC, business registration steps, EIN setup, website branding tips, tax entity selection, and creating a memorable client experience